Silly Inventions That Made Their Creators Surprisingly Rich
People Have Spent $500 Million In Snuggies
While the Snuggie commercials might have been cringe-worthy, the idea behind them is undeniably clever. Who wouldn’t want a cozy blanket you can actually wear? Snuggies, released by Scott Boilen and Allstar Products in 2008, have racked up an impressive $500 million in sales. But here’s the kicker: they weren’t the first of their kind. The Slanket, a similar product, hit the market years earlier
So why did the Snuggie take off while the Slanket faded into obscurity? It all came down to marketing and pricing. Snuggies had those quirky, meme-worthy ads and a lower price point, which helped them skyrocket into pop culture. Plus, let’s be honest, the name “Slanket” didn’t exactly scream “must-have.” Snuggies became a household staple, perfect for everything from chilly movie nights to lazy Sundays. It’s proof that sometimes, a little creativity and a catchy name can turn a simple idea into a cultural phenomenon.